In terms of marketing, every company has a valuable, unique and often overlooked tool for business growth: It’s Backstory.

You can sometimes be so busy trying to get from here to there, that you forget to embrace how you got from there to here.

It's easy to get caught up in future goals, but remembering your past is crucial. Sharing your backstory helps people connect with your brand on a deeper level. It builds customer loyalty and makes your business stand out.

Just like in movies, a good backstory is essential for engaging your audience. It adds depth and intrigue to the plot, making the stakes feel higher and the journey more relatable. It's the foundation of a compelling narrative.

In terms of marketing, every company has a valuable, unique and often overlooked tool for business growth: It’s Backstory.

You can sometimes be so busy trying to get from here to there, that you forget to embrace how you got from there to here.

It's easy to get caught up in future goals, but remembering your past is crucial. Sharing your backstory helps people connect with your brand on a deeper level. It builds customer loyalty and makes your business stand out.

Just like in movies, a good backstory is essential for engaging your audience. It adds depth and intrigue to the plot, making the stakes feel higher and the journey more relatable. It's the foundation of a compelling narrative.

Sharing your company's Backstory can help you:

• Connect you to your purpose and vision.
• Remember the challenges you overcame and the problems you've solved.
• Celebrate and acknowledge your wins and team members.
• Reinforce your core values and what differentiates you in the marketplace.
• Build brand awareness and customer loyalty.
• Stay motivated and continue to do work you’re proud of.

When customers know your story, they become invested in your success and have a story of their own to share.

Sharing your company's Backstory can help you:

• Connect you to your purpose and vision.
• Remember the challenges you overcame and the problems you've solved.
• Celebrate and acknowledge your wins and team members.
• Reinforce your core values and what differentiates you in the marketplace.
• Build brand awareness and customer loyalty.
• Stay motivated and continue to do work you’re proud of.

When customers know your story, they become invested in your success and have a story of their own to share.

This short video explains how to share your backstory authentically and create a compelling narrative. It will show examples of how to connect with your audience on an emotional level through a simple interview. We'll cover some of the key elements of our approach to crafting a story that resonates.

This short video explains how to share your backstory authentically and create a compelling narrative. It will show examples of how to connect with your audience on an emotional level through a simple interview. We'll cover some of the key elements of our approach to crafting a story that resonates.
 

 

Telling your company Backstory helps convey well-rounded, believable business owners and founders. It explains their motivations, fears, and desires, making them more relatable to the audience.

While the backstory can be revealed through interviews, we also use cutaways which reference whats being discussed. Cuts to old photos and media are a great way to visually depict a memories, stories and time past. 

Overall, a strong backstory can elevate your companys brand. We’ve developed a consitent and effective way for you to to convey all these things and more in a short interview based film. Some examples are below in different formats but all telling a compelling and authentic story.

Telling your company Backstory helps convey well-rounded, believable business owners and founders. It explains their motivations, fears, and desires, making them more relatable to the audience.

While the backstory can be revealed through interviews, we also use cutaways which reference whats being discussed. Cuts to old photos and media are a great way to visually depict a memories, stories and time past. 

Overall, a strong backstory can elevate your companys brand. We’ve developed a consitent and effective way for you to to convey all these things and more in a short interview based film. Some examples are below in different formats but all telling a compelling and authentic story.

To find out more about making a short film for your business

To find out more about making a short film which tells The Backstory of your business

We have 20 years experience making authentic films for businesses in Manchester, London and beyond.
See more of our specialised work in video production for the following sectors below:

We have 20 years experience making authentic films for businesses in Manchester, London and beyond.
See more of our specialised work in video production for the following sectors below: