To produce a film to showcase their extensive project Airport City Manchester to be shown at MPIM 2017 and also an updated version for MPIM 2018.
Airport City Manchester comprises approximately 5 million sq ft GFA, with a total development cost of £650m and value of £800m. The site encompasses offices, advanced manufacturing and logistics facilities, along with hotels and ancillary retail. The film has also since been used in sales presentations, social media and within the newly updated Airport City website.
"We commissioned Daylight to produce a 2-3 minute film and accompanying shorter edits for MIPIM 2017, that promotes our "Airport City Manchester” development and the progress made on it. I’d worked with Matt and the team for over 7 years and there was already a level of trust established that assured me they would be able to deliver on the films, even though they had a tight turnaround of 4 weeks from briefing to completion.
Daylight did not disappoint us, adding creativity and value at each stage of production. They helped us tell the story of the development with lots of techniques such as drone filming, timelapse, motion graphics and interviews, all on time and on budget.
The film was very well received by an international audience at MIPIM and successful in helping us to relaunch the brand proposition and reposition the project in the mind of key external stakeholders. It has proved to be an effective and good value commission, as it has since also been used in all of our sales presentations, social media and within the newly updated Airport City website.
As an agency, Matt and Daylight always managed to add value to each project they were involved in, helping to suggest creative solutions that were more innovative and cost effective. I will certainly be working with Daylight in the future.”
Head of Strategic & Commercial Marketing
42 Edge St,
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