The Job:

Airport City Manchester / MIPIM Investment Film

The Brief:

Explaining the scale and long-term potential of Airport City Manchester to an international property audience.

Airport City Manchester needed a film for MIPIM that could bring together a large amount of development information into one clear investment story.

The film had to communicate the ambition of the scheme, the scale of the opportunity and the wider proposition around the development in a way that would work quickly and clearly in an event environment.

The Challenge:

Turning a large and complex development proposition into something an audience could understand quickly.

The scheme involved multiple elements, future development, location benefits and a large amount of supporting information.

The challenge was to decide what mattered most and create a film that felt coherent rather than like a collection of CGI, facts and project updates.

The Approach:

Building the story around scale, location and future opportunity, using CGI and motion graphics to make the development easy to understand.

The film combined CGI renders, drone and location footage, project information and motion graphics to create a clear picture of what Airport City Manchester was becoming.

Rather than treating those elements separately, they were structured into one narrative that helped the audience understand both the physical development and the wider investment opportunity.

Why It Worked

Giving Airport City Manchester one clear investment story that could work at MIPIM and beyond.

The combination of CGI, location footage and motion graphics made a development that was still evolving feel tangible and understandable.

The project also generated shorter films and promotional content, allowing the same core story to be used across different formats as the development progressed.

Client Feedback:

"I worked with Daylight on an Airport City Manchester project to produce one mini film and a series of short adverts to help promote the progress made on the development. Their commitment to the project was evident from the start and didn’t falter throughout. Very early mornings and some late nights’ hard work resulted in the production of some excellent content.

Their attention to detail and creativity were perfect for this job and his flexibility in dealing with any changes and updates made from our end were accommodated without any fuss.

I wouldn’t hesitate in recommending Matt and his superb team for any moving image work your business may require.

First class."

Matt Leigh, 

Marketing Consultant

www.airportcity.co.uk

We have over 15 years experience making authentic films for businesses in Manchester, London and beyond.
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